Automechanika Frankfurt 2022
Automechanika Frankfurt 2022 marked TreadPlus’ return to face-to-face international business and the beginning of a clearer global brand strategy. Attendance was still affected by pandemic-era travel restrictions, but the exhibition created an important opportunity to rebuild relationships and demonstrate long-term commitment.
A return, a reconnection and the start of a new brand chapter.
Automechanika Frankfurt 2022 marked TreadPlus’ return to face-to-face international business and the beginning of a clearer global brand strategy. Attendance was still affected by pandemic-era travel restrictions, but the exhibition created an important opportunity to rebuild relationships and demonstrate long-term commitment.
The booth deliberately displayed both KJC and TreadPlus. It captured a transition rather than a replacement: KJC retained its engineering, manufacturing and OEM-facing role, while TreadPlus began developing as the customer-facing global brand with the flexibility to work across product categories and partner technologies.
Real conversations. Real equipment. Real partnerships.
Photos from the exhibition document product demonstrations, customer discussions and the continued development of the TreadPlus Partner Network.
From individual products to a complete workshop workflow.
TreadPlus uses each international exhibition to connect inspection, alignment, balancing, tire changing and lifting around the needs of workshops and distribution partners.