Reconnecting with Customers

Automechanika Frankfurt 2024

Automechanika Frankfurt 2024 marked the meaningful return of international customers after the disrupted pandemic years. TreadPlus used the exhibition to reconnect with established partners, present current wheel-service technologies and discuss the next stage of global development.

Year2024
LocationFrankfurt, Germany
SignificanceReconnecting with Customers
The story

Global customers returned—and the TreadPlus strategy became visible.

Automechanika Frankfurt 2024 marked the meaningful return of international customers after the disrupted pandemic years. TreadPlus used the exhibition to reconnect with established partners, present current wheel-service technologies and discuss the next stage of global development.

The exhibition showed a more established TreadPlus identity while preserving the engineering heritage and long-term relationships behind it. Customer conversations, demonstrations and partner meetings were more important than simply filling the stand with machines.

InspectAlignBalanceChangeLift
Event photography

Real conversations. Real equipment. Real partnerships.

Photos from the exhibition document product demonstrations, customer discussions and the continued development of the TreadPlus Partner Network.

The Wheel Care Ecosystem

From individual products to a complete workshop workflow.

TreadPlus uses each international exhibition to connect inspection, alignment, balancing, tire changing and lifting around the needs of workshops and distribution partners.